Every single interaction reflects our personal and professional brand to the world.

One of my clients, a visionary, bright, and highly skilled business owner had a bad habit of not responding to messages timely and sometimes, not at all. Something he couldn’t see, let alone understand, is how this simple action reflected poorly on his brand and worked against his efforts to build a strong business.

What are some of the simple ways that we express our brand? In the ways that we:

• Greet, speak, write and respond to messages.
• Show up.
• Service our clients.
• Lead.
• Respect, appreciate and help others.
• Live our values and guiding principles.
• Live our authenticity.

Everything that we do leaves behind an indelible trace and creates new paths forward.

An authentic, respectful, and principled based personal and professional brand creates good will and leads to new opportunities.

My client, finally, understood. And grew because of it.

Every single interaction reflects our personal and professional brand to the world.

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leonor estrada

4 years ago

Omg I can do that sometimes! I will be more focus on responding my email Promptly , sometimes I take my time because I want to reply very graciously but it could take longer of what is appropriate!

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George Haralampopoulos

4 years ago

Reply to  leonor estrada

Thanks for your post, Leonor!

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Dan Penning

4 years ago

George. What a great reminder to all of us. The important thing is all of the items listed are not hard to do. Great practical advice.

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George Haralampopoulos

4 years ago

Reply to  Dan Penning

Thanks for the feedback, Dan!

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